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Murphy & Nye
Murphy&Nye places its bets on research and modernity, aiming at a younger and more sophisticated
public. This collection celebrates the brand's 75th anniversary but is also a true "research laboratory"
packed with the results of experiments with materials, manufacturing techniques, cuts and seams,
personalisation and treatments, that all go towards creating garments with a strong sense of identity. |
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Swinger
The BLENDhe guy is between 15 and 30 years old. He is confident, cool and daring about his style-yet mindful of how much he wants to spend on fashion. Surely, he has a cell phone, a PC and spends time surfing the internet.
BLENDshe
The BLENDshe girl is between 15 and 30 years old. She is extroverted, self confident and cool. She’s into the good life, fun, friends and shopping downtown. She spends most of her money on fashion-and cell phone bills. She loves to mix and match expensive designer wear with less expensive high street brands. Her look is young and sexy.
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